CrossRoads Camp & Conference Center

Challenge
Located on over 600 acres, CrossRoads is wrapped by the Blue Ridge Mountains and boasts breathtaking views and an amazing outdoor experience. They were in need of a solid rebrand that built upon their history and cast a vision for the future.

Solution
Through many site visits and interviews, we refreshed their logo, developed a powerful tagline and helped them verbalize their brand promise. We also provided them with materials to attract new campers and conference goers.

Greco Cleaning Services

Challenge
When Troy Knight walked into our office, he had resources and an idea. Through several initial conversations and whiteboard sessions, be devised a plan for him to launch a business from scratch.

Solution
Troy needed the full package. We developed the Greco brand, promo materials, a marketing plan and assistance every stop of the way. Troy's good business instinct paired with our creative efforts have put Greco on the radar of homeowners in the Upstate.

The Forest Coffeehouse

Challenge
To successfully rebrand The Forest Coffeehouse, we had to be very careful about the transition. Formerly Leopard Forest Coffee Café, this coffee shop has stood out from among the rest because of their staff, atmosphere and their story.

Solution
It was imperitive that we go slowly and do our research. We conducted focus groups, interviews, and we enlisted secret shoppers. We highlighted their amazing staff, the inviting atmosphere and their story through images, words and a great new website.

The Glade Salon & Day Spa

Challenge
When you want to relax and pamper yourself, you don't want your senses assaulted with loud colors and hard edges. The Glade is a place to unwind, and that had to be evident in the logo and in the color scheme.

Solution
After walking the property, we wanted the design to reflect what the customer would experience upon arrival. We based the leaf design and the colors on the trees that grow on the site. The style is reflected in their collateral and their other print material as well.

His Radio

Challenge
HIS Radio is a Christian radio station located in Greenville, SC. They are a source of contemporary Christian music and information that relates to the Christian community. They are always updating their website and require graphics that really pop.

Solution
Communication is key to this ongoing project. Rob Dempsey, Operations/Program Director for HIS Radio, works closely with us so that we can step into their already established brand and provide consistent graphics for everchanging wesite.

Martinsville DuPont Credit Union

Challenge
Martinsville DuPont Credit Union is an established financial institution in Southwest Virginia. In their effort to serve their members well, they are offering auto loans at a great rate. They need to appeal to their broad demographic.

Solution
We took a two-pronged approach for this task. For one of the mailers, the appeal was to a younger audience. The other design had a wider appeal, focusing on those members that might be bogged down in searching to find a great APR on an auto loan.